Management tailor-made for the modern age
Identifi is an innovative sports, talent and media company. We offer a bold style of full-service career management and representation for top athletes and entertainers. We love data and technology, we are content creators and fluent in the digital world.
Player salaries and marketing revenues are soaring. Pro athletes today are becoming their own individual enterprises.
Unfortunately, 4 out of 5 pro athletes fall into financial distress or bankruptcy within 2 years of retirement. This startling phenomenon shines a light on the critical need for the modern professional athlete to select more qualified and responsible business management.
Identifi is bringing to the table what players really need now more than ever.- Al Harrington
This is the future of player representation. They got me covered in every facet of my life. - Dwight Freeney
Trusted advisors to athletes and entertainers
Deep network of opportunities and investments to build real wealth
Infrastructure and stability for managers to scale business and extend their careers
We are gurus in branding, PR, social media and all aspects of marketing
We know a thing or two about using tech to build and grow businesses
Diversify careers through content production, licensing, sponsorship, film and TV
With trails blazed by the likes of Michael Jordan, Magic Johnson and David Beckham, there are countless avenues for pro athletes to evolve into business icons — whether from long-term brand partnerships, content, entrepreneurship, intellectual property, savvy investing – or all of the above. The common thread we believe in is developing and embodying a brand. Public perceptions and new media opportunities have evolved. Athletes no longer represent merely endorsement value, but rather a "lifetime brand value."
Unlike traditional firms that focus on reactive deal making, Identifi guides athletes to discover, build, and profit from their bespoke personal brand. Identifi has built a platform of people and proprietary technologies to custom tailor and maximize results for each and every client. To succeed today, brands must be agile and embrace two contradictory strategies—honoring core tenets while evolving to stay fresh and relevant.
You do everything you can to be the best on the court and the field – we can take it from there.
Every member of Identifi can rely on the family at every stage of their development and career. From draft-prep past retirement – we are there for you every step of the way. We are master dealmakers, navigate complex negotiations and think far outside the box to maximize your potential in life.
Identifi maintains trusted and long-standing relationships across major pro leagues, media companies and Fortune 500 brands. We have represented a wide range of clients from NBA team owners, elite athletes and companies leveraging sports marketing to build their brands.
We throw our creative and assertive approach into each and every partnership to create big wins.
Identifi places a distinct emphasis on the relationship rather than the transaction. We value the well-being of our clients above all else and give you unmatched personal service. Our philosophy is to foster a family culture centered on loyalty and trust.
We take time to build camaraderie with and among our clients, provide education in their areas of interest, foster passions and give back to world in meaningful ways. We take pride in building not just a team, but a family.
Most athletes are underserved by their agents or managers. Are you looking for something better? Is your team disjointed? Are they delivering on their promises? Are you achieving all of your career and personal goals? Unsure what a manager even does?See More